DDB Auckland Makes An Impression Selling Shorts For Superette

To promote the shorts sale at fashion retail store Superette, the New Zealand ad agency, DDB Auckland, turned unwitting thighs into billboards by creating benches with reverse embossed lettering that when sat upon created an impression reading "Short shorts on sale Superette"



The plates were placed upon inner city and fashion district bus stop benches, mall seats and park benches. The branded seats were an ingenious way to take advantage of free media space with the impressions lasting about an hour.




Credits:
Ad agency: DDB Auckland
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Creative: Damian Galvin and Rory Mckechnie
Account Director: Jenny Travers
Project Manager: Andy Robilliard
Models: Jen and Jen

Prime Cable Network Promotes Popular TV Series With Mini Dioramas

To promote the PRIME series available on Belgium's PRIME Telenet network, Prime TV, director/deisgner/animator Steven Huybrechts filmed and composited miniature sets with tiny figurines to represent their line up of television series.

A smart and entertaining solution, this meant they didn't have to get clearance for clips from the actual shows, or book the actual actors, saving lots of red tape, moola and time.

The :60 television ad - shown after the screen grabs - features the following shows [shown in alphabetical order]:

Boardwalk Empire:

Breaking Bad:

Californication:

Deadwood:

Dirty Sexy Money:

Hung:

Lost:

Mad Men:

Matroesjka's:

Modern Family:

Pillars Of The Earth:

Six Feet Under:

Sons of Anarchy:

Spartacus:

The Pacific:

Weeds:

4400:




Credits:
director: Steven Huybrechts
producer: Sofie Gebruers
cam: Geert Verstraete
edit: Tom Willems [represented by Caviar Content, Brussels]
soundfx: Yve@Sonicville
compositing/fx: Steven Huybrechts
client: Ludo Luykx PRIME

A special thanks to Fubiz for bringing this to my attention!

Fun With Skype Screen Grabs By James Callahan.

I figured it wouldn't be long until we began seeing more and more 'art' made from the latest tech apps and devices. We've already seen a wonderful series of illustrated versions of You Tube's most popular videos and seen how the New Yorker Magazine has featured covers created with an iPhone painting app.



Now, UK advertising art director, illustrator and photographer James Callahan has had some fun with screengrabs of his Skype video chats. His ongoing project which he calls Screengrabography is simply his superimposing of screen grabs from Skype chats over stock photos or art.

They are not super impressively composed or even that inventive (men's heads on women's bodies), but they are fun nevertheless and certainly simple enough for almost anyone to do. The results are good for a chuckle. And may just inspire you to start making a few of your own.





Extra points to James' friends Daisy and Joseph for being such good sports.


See James Callahan's portfolio here which includes some very impressive advertising and design work.

Amazing Tansu Shoe For Onitsuka Tiger Wins Gold At Cannes

International creative agency, Amsterdam Worldwide has won a Gold Design Lion at the 2010 Cannes Lions Festival for their hand-crafted tansu shoe created for yet another one of their fabulous campaigns and collateral work for Onitsuka Tiger.



Honoured for its innovation and creativity, the Tansu shoe is the centerpiece of the 2010 brand campaign for Onitsuka Tiger.

The one and a half meter long Tansu-inspired wooden sneaker is a totem to classic Japanese design, and was hand-carved in a traditional 9th generation Tansu workshop.





Taking cues from ‘puzzle box’ cabinets created for the Samurai, it took a team of expert Japanese craftsmen over four months to craft the model using traditional methods.



The Tansu shoe comprises many authentic features, including a number of secret compartments which intrigued and engaged consumers in retail environments worldwide.

Below are screen grabs of the shoe's interactivity as it appears on the Onitsuka Tiger website:




Richard Gorodecky, Amsterdam Worldwide’s executive creative director said: “In a world increasingly dominated by the virtual, it’s great to see that something hand crafted and ‘real’ has won such a prestigious award.

This is the fourth in the award winning series of larger than life sculptures created from the agencies 'Made of Japan' strategy. Their campaign for Onitsuka Tiger won a Cannes Cyber Lion in 2007 and in 2008 the Electric Tiger Land campaign was a Cannes Titanium finalist.