Parmigaini Fleurier Redesigns Their Limited Edition Bugatti Watch.

Parmigiani Fleurier, the official partner of Bugatti since 2001, unveiled the second generation of its Bugatti models. The follow-up to the Bugatti Type 370 is a special first edition of 30 pieces, The Bugatti 372 made to accompany the release of the Bugatti Super Sport.

The Bugatti 372, Parmigiani's Super Sport Watch:



In 2004, Parmigiani revolutionized the world of watchmaking by placing the entire movement of its Bugatti Type 370 watch on a transverse axis, just like a car engine block. A pillar assembly connected the calibre's five plates and the train wheels cut in the shape of a car wheel.

The Bugatti 370:


In 2010, Parmigiani flips all the mechanical components of the new calibre Bugatti PF 372 onto a vertical axis, retaining the lateral time display so appreciated car drivers. *




In a world premiere, Parmigiani has successfully developed a 90° time setting system – the dial is positioned perpendicular to the display axis (hours/minutes) – by integrating a system of double pinions with bevel gearing. Like the complete movement, this unique and complex mechanical system, which allows the time to be displayed on the side, has been entirely designed and created in the workshops of the Fleurier manufacture (VMF).




Another key feature of the new Bugatti: its dynamometric crown. Perfectly integrated just above the profile, this is one of the essential technical components in terms of the harmony of the model's aerodynamic lines. To retract the winding stem from its housing and make it accessible for setting, a slight pressure is sufficient.



The manually wound Calibre Parmigiani 372 (power reserve of 10 days) was designed in two planes in order to match the contours of the new Bugatti watch. On the wrist, the watch movement is displayed at an angle of 30°. On the upside, the balance and escape wheel bridges form an arc reminiscent of the Bugatti oval. The screw balance, produced at atokalpa – the Parmigiani manufacture's bar turning facility – is perfectly visible, just like the central circular power reserve bridge with a 10-day graduated scale.





Striking aesthetic characteristics, the train wheels are once again cut in the form of car wheels, the plate and its 10 bridges, designed and decorated in line with Parmigiani's exclusive criteria, adopt the pillar system already used on the Calibre 370. A total of six sapphire crystals reveal the 337 impressive components of the new Bugatti Super Sport, which is water resistant to 10 metres. The carbon fibre hour wheel can be seen through the dial's openworked centre, and is an homage to the Bugatti Veyron 16.4 Super Sport. The hands, applique indexes and counter are picked out in the same shade of orange used on the limited edition "world record" Veyron.



above: Bugatti Veyron Super Sport. © Bugatti

The profile, signature of the Parmigiani style
The highly tapered profile of the Bugatti Super Sport recalls the body of a wing, however the inspiration for the design lies in the iconic shape of the case lugs on a Parmigiani watch. Boasting the brand's characteristic curves the new Bugatti represents the decisive signature of the Parmigiani style.



Highly ergonomic on the wrist, the Bugatti Super Sport offers even greater comfort thanks to the two removable lugs incorporated at the front of the watch. Of a complexity rare in watchmaking, the design of the new Bugatti's 18 ct white gold case – created by Les Artisans Boîtiers, the Parmigiani manufacture's case production facility – reproduces the taut lines of the Bugatti Veyron's wings. Brushed or polished, inclined planes and bevels are brought to life by contrasting light effects to reveal its generous volumes. The watch's aerodynamic curves, which are reminiscent of those on the 1200 bhp Bugatti Veyron, are matched with an integral Hermès strap specially created for the occasion.

Parmigiani CEO Jean-Marc Jacot expressed delight that his company was able to produce this watch, and produce it quickly. He explained that in the fall of 2009 Bugatti approached him with the news the car company would have something very special to unveil at the Concours d’Elegance in 2010. The idea was for Parmigiani to also have something to show there in tandem. At the time, the watch was nothing more than a concept; to meet the challenge, he put more than forty of the manufacturer’s designers and engineers on the project full-time. “We have a lot to prove with Parmigiani because we are so young,” said Jacot. “And with this watch, we have proven how creative we can be.”

The Type 372, was officially released at the SIHH in January. Only thirty watches will be produced, each costing a retail price of $259,000. The first finished timepiece has already been reserved for the British executive who will be receiving the first Bugatti Super Sport car off the assembly line. When Jacot was asked if he thought the 1.6 million euros the man is paying for the Bugatti was enough to warrant receiving a free Parmigiani watch, he responded, “I wish I could, but this watch is too special to give away, even for 1.6 million euros.”

*based on an original idea by Bastien Leuba, a talented student at the Ecole d’Horlogerie in Le Locle.


Specs:
Model: Bugatti Super Sport, 30-piece special edition.

Movement
PF 372
Manual winding.
Power reserve 10 days.
Two-plane movement. "Gold black"-coloured plates and bridges.
Height 15.96 mm, width 25.00 mm, length 37.01 mm.
Vibration 3 Hz - 21,600 vib./h.
40 jewels.
Côtes de Genève, perlage, polished and bevelled angles.
2 series-coupled barrels.

Functions
Hour
Minute
Power reserve indicator

Exterior
Shaped case: 36.0 x 50.7 mm, height 22.7 mm.
Material: 18 ct white gold. Polished and satin finish.
Water resistance: 10 m.
Six anti-reflective sapphire crystals. Metallised front and top crystal on the outer edge.
Single dynamometric crown for time setting and winding.
Individual number engraved on the case-back.

Dial
Black Carbon face, fine polished and satin-finished EB applique marker, shaped and polished applique indexes at 3 o'clock and 6 o'clock, Bugatti "nail" motifs, delta-shaped hands with luminous coating.

Leathers
Hermès alligator, deployant buckle in 18 ct white gold, polished finish.

press release and images courtesy of Parmigiani Fleurier additional images courtesy of Worldtempus

Bugatti
Parmigiani Fleurier

Jeremy Scott Designs 3 New Watches For Swatch

Irreverent fashion designer Jeremy Scott has collaborated with Swatch to design three new watches for Spring 2011. The Winged, Lightening Flash and Opulence watches play with the iconic shape of Swatch watches by adding to or altering elements of the traditional Swatch shape and design.

Winged Swatch:



Lightening Flash:



Opulence:




Limited edition set of all 3 watches [777 pieces available]:

all images courtesy of Swatch

The Jeremy Scott Swatch watches are be available February 24th at Colette and March 3 at Swatch stores worldwide.

Marc Newson's New Watches for IKEPOD Unveiled. (UPDATED)

above: The Yellow Gold Solaris Ikepod watch

NEWS: This post has been updated to include the Solaris collection of Ikepod watches, introduced to the line in December, 2008.

The Solaris collection, by designer Marc Newson is available in seven different versions. Five of which are ceramic, with one white gold and one yellow gold version. All are unisex in size and feature a round face in a square bezel.

White Gold:

White Ceramic:



Black Ceramic:



Original post continued below:

Ikepod brand watches, unveiled their newest collection by designer Marc Newson (above) at Design Miami just this past week (December, 2007).


The new collection consists of three lines. The Horizon, the Hemipode and the Megapode.The following descriptions and information were provided by Ikepod.

Horizon Collection


The Horizon wristwatch forgoes all complications in favor of pure design. The unique dial creates the optical illusion of appearing convex, thereby emphasizing the three dimensional volume of the IKEPOD case. This new collection works as an elegant dress watch in platinum for men, and in solid rose gold for women.


The Horizon wristwatch makes reference to the “event horizon” in astrophysics, literally meaning the edge of a “black hole” – the moment when gravity becomes infinite, when both time and space disappear. The timeless beauty and simplicity of this wristwatch, juxtaposed with its reference to the mathematical end of time and space, underscore the poetry and fleeting nature of timekeeping itself.

Hemipode Dual Time Collection

The iconic hemispheric shape of the IKEPOD watch is the inspiration for the name of this classic Marc Newson chronograph. The Hemipode embodies all the essential values of the IKEPOD philosophy: design integrity as well as technical functionality. Most chronographs offer a stopwatch function to time a lap around the racetrack or a jog around the park; this model also offers a second time zone function controlled by an eccentric off-center pusher.


The watch is designed for someone on the move who reads what time it is in Tokyo, but also needs to see what time it is back in Paris. The Hemipode is the epitome of how IKEPOD redefines the classic wristwatch, a design which will look even better in twenty years than it does today. Where as a design or fashion watch is destined to lose its allure, to choose the Hemipode is proof that one is attuned to an avantgarde statement of sophisticated taste.

Megapode Chronograph Collection

The largest and most technical of the IKEPOD Collection, the titanium Megapode provides the time, the day, a chronograph function, as well as a unique circular slide rule for complicated calculations. This is a watch that can compute fuel consumption for an aircraft or a way point for a pilot who needs to calculate range and distance.

A rugged and sturdy sport watch, this is the timepiece one would wish to have during an offshore passage at sea or a helicopter flight over the Alps. The unique and highly technical dial is the result of calculated and deliberate design. This wristwatch is a visual tour de force; never has so much information fit onto a watch dial without clutter, the result is a perfect balance of function and design.

Conceived by revolutionary industrial designer Marc Newson, the IKEPOD wristwatch banishes all that is unnecessary in order to reunite man and machine with the design authority and organic power of the ultimate surfboard, a classic sport car, or a racing multi-hull. IKEPOD combines economy of gesture, pinnacle technology, and sensuality of materials in ways that challenge connoisseurs to embrace not only a singular timepiece but also a bold set of values.

Foremost among these is independence from the conventions of traditional wristwatch design. Hewing to the great modernist principles of ‘truth to materials,’ and unity of form and function, IKEPOD rejects gratuitous ornamentation in order to highlight simplicity of form. It transforms what has previously been a strictly two-dimensional object into an organic, sculptural volume that functions in all three dimensions. By deliberately blurring old distinctions between front and back, it achieves a new level of harmony with the body of its wearer. Thus, while traditional watches employ “lugs” to attach a watchband to a case, the IKEPOD case and band join together in a single uninterrupted whole. By forgoing clasps and cumbersome articulated buckles in favor of a single discreet nipple, IKEPOD offers intimate fit, fluidity, and ideal balance on the wrist. Nothing superfluous comes between wearer and watch.

The IKEPOD approach is weighted with integrity. When the design process strips away all excess, what remains? Unrivaled quality and purpose. And so IKEPOD employs only inspectiongrade platinum, red gold, and titanium, sculpted to the highest standards possible by Swiss craftsmen. The dials provide information without pretension or conceit. And the IKEPOD band, unlike any other, is molded from a soft and flexible scented rubber, thereby defying the traditional definitions of sport and dress watch. In its startling difference, IKEPOD demands intelligence and daring from its wearer, and declares individuality the most exclusive form of luxury.


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