The Breast Cancer Awareness Body Paint Project

The Breast Cancer Awareness Body Paint Project is an ongoing series designed and created by Michael Colanero with the first survivor, model Cindy Papale (shown below), to raise awareness and funds for Breast Cancer causes.


Body artist Keegan was brought onboard and painted all but one of these women [the "tribute" image with the twin towers was painted by Lucianne Ungerbuehler]. To come up with the imagery, Keegan and Colanero would talk with the survivors, get a feel for their personality and collectively come up with a theme. Once the theme was decided upon, Keegan would then paint a base image on the models using a combination of hand painting and airbrushing.

Michael then took the photos which he digitally manipulated as shown below:



The following images are of 15 actual Breast Cancer Survivors. They intend to have a total of 50:









These images are available for sale on cafepress and all profits from the sales currently go to The Kristy Lasch Miracle Foundation. The foundation helps women under the age of 30 with medical related expenses who are battling breast cancer. Kristy was diagnosed at age 22 and lost her battle at 26. The Foundation is in her memory. Please note that The Kristy Lasch Foundation is not affiliated with this project beyond being a recipient of their donations.



Please Shop for Fundraising Products at:
http://www.cafepress.com/BCABPP

Follow the project on twitter:
http://www.twitter.com/BCABPP

Behind the scenes videos:
http://www.YouTube.com/BCABPP

Full Series on Flickr:
http://www.flickr.com/photos/uncommonstock/sets/72157615502729662/detail

Andy Yang Soo Kit Body Paints For Singapore's Breast Cancer Foundation.

Making the rounds on the design and advertising blogs is this new 2010 ad campaign for the Breast Cancer Foundation's Awareness and Education Programme in Singapore. Created by DDB Worldwide, Singapore, they feature women's bodies illustrated by Andy Yang Sookit.





The three print ads and accompanying collateral pieces, with photos by Allen Ng, feature breasts and stomachs painted with Kryolan Grease Paint and ask if you are "obsessed with the right thing" and urge regular breast checks.


above and below: collateral materials featuring the art and the pink ribbon pin for 2010


A charming and engaging way (and hopefully, effective) to bring a serious subject to your attention.

Agency: DDB Worldwide, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi/ Joji Jacob
Art Director: Andrea Kuo/ Thomas Yang
Photographer: Allan Ng (Republic Studios)
Digital Imaging: Agnes Teo
Illustrator: Andy Yang Soo Kit
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai

See more of Andy's wonderful illustrations here

A Lip Balm That Makes You Lose Weight? That's What Burner Balm Says.

above image courtesy of gettyimages.com



A Fat Burning Lip Balm? Are you kidding? Give me a case!


above image courtesy of gettyimages.com

It's got hideous packaging, cheesy ads and a super ugly website. But if this product does what the company claims, it's a winner.



According to the company, "Burner Balm is the only lip balm on the market which infuses Green Tea, Hoodia Gordonii Extracts, Chromium Picolinate and Caffeine - all well known in dietary supplements." They claim that Burner Balm’s effectiveness is twofold.

First, the ingredients are absorbed into the blood stream through the many blood vessels located in the mucus membrane in a person’s lips. Secondly, as with any lip balm or lipstick, a person will continually lick their lips and swallow while the product in on their lips. Thus, the Burner Balm ingredients are absorbed faster, steadier and more efficiently into the bloodstream than ingesting pills, powder supplements or drinks. By using Burner Balm along side of a healthy diet and exercise regimen, you should be able to achieve and maintain your desired results.



Below is a press release that suggests the latest clinical trials support their claim:

LOS ANGELES, July 16 /PRNewswire/ -- Pacific Shore Holdings, Inc., today announced the release of the highly anticipated clinical trial results for Burner Balm lip balm. According to lead clinical investigator, Dr. David E. Toomey, who has orchestrated a multitude of clinical trials for some of the top pharmaceutical manufacturers in the United States, "Over a twelve week period, 120 study participants who were overweight participated in the study. The Burner Balm group lost an average of 7 to 9 pounds versus the placebo group who lost an average of 1.43 to 1.64 pounds in the 12 week period. Many of the patients in the Burner Balm group commented that meal portions shrank considerably while using the product and most were able to cut out snacking all together."



"As the study came to an end, several participants in the Burner Balm group expressed a desire to continue the study due to their positive results. Nine participants from the Burner Balm group were selected to continue the study for a total of 12 additional weeks. Anecdotally their average weight loss over the 24 weeks was 21 to 28 pounds. The largest weight loss by one individual was 41 pounds over the 24 week period. This test subject was 5'5" and started the study weighing 186 pounds and completed the extended study weighing 145 pounds," states Dr. Toomey.



Over the last year or so, Pacific Shore Holdings, Inc. has been attending events and tradeshows around the country and has managed to create quite a name for its Burner Balm and Energy-X lip balm brands. During this time the company has also been filming doctors and patients as well as a wide variety of professional athletes like All Star, Los Angeles Dodger, right fielder, Andre Ethier, Professional Big Wave Surfer Bonga Perkins and other professionals in Martial Arts, Mountain Climbing, Motocross, Skateboarding, Wake Boarding and Sky Diving. According to the company the films are being produced and will feature the doctors, patients and athletes in a number of thirty second and one minute television commercial spots as the Burner Balm and Energy-X lip balm products arrive at retail.

The buzz at 2010 tradeshows around the country has Industry insiders predicting great success for the brands and thinks Pacific Shore Holdings, Inc. has managed to create a very unique niche for itself in the fast-growing market for cosmeceuticals.

"We are very pleased with the results of the clinical trials, and are committed to providing consumers with low cost, effective products that are friendly to our health and environment," states Matthew Mills, President and CEO of Pacific Shore Holdings, Inc.

Let's just hope that someone tells CEO Matthew Mills to hire a decent ad agency and design firm- if he doesn't see this himself.



Burner Balm®
6520 Platt Ave. Suite 636 West Hills, CA 91307
Phone: 818.885.9870
Fax: 818.885.9874



You can purchase Burner Balm® as a pack of five or as individual favors here

Blog Those Butts Off. Literally. The Walkstation; Computer +Treadmill

Being a blogger, or any job that keeps one 'tied to the computer', is a very sedentary lifestyle for the most part. Big butts, hemorrhoids and a lack of a social life can be some of the side effects. But now, with the advent of the Walkstation, a collaboration between The Mayo Clinic's Dr. James Levine and respected office furniture manufacturer, Steelcase, bloggers and computer geeks can actually get a work out while typing away.


Above: Dr. James Levine with his Walkstation

The Walkstation is the fully integrated combination of an electric height-adjustable worksurface with an exclusively engineered, low speed commercial grade treadmill. And it’s the first product in the entirely new FitWork™ category of products from Details designed to bring healthy habits to sedentary workers while they are actually working

Five years ago, Details, a subsidiary of the office-furniture manufacturer Steelcase, introduced a height-adjustable desk that allows people to stand while they work. Taking the concept a step further, the company recently unveiled the Walkstation, a height-adjustable desk connected to a treadmill. Office employees can now conduct meetings or peck away on their keyboards while using a specially designed treadmill that tops out at 2 miles per hour. The goal, says Details president Bud Klipa, is not to replace a trip to the gym, but to promote movement in the sedentary office environment, in turn creating a healthier workforce.The company developed the product in collaboration with the Mayo Clinic’s Dr. James Levine, who studies energy expended during routine daily activities. The curved desk comes in five different sizes, with a height-adjustment range of 241¼4'' to 52''. Priced at about $4,000, it is only available commercially.



The treadmill plugs in to a standard 110-volt outlet and features a noise-reducing belt, a high-torque motor designed for low speeds over long durations, a safety key, and a console that displays pace, time, distance, and calories burned. Klipa says first-time users are often surprised they can work while walking. “People tend to look at it and scratch their heads at first,” he says. “There really isn’t anything else like it on the market.”


Treadmill

Display console shows speed, calories burned, time and distance. Console may be visible or stored

2.0 mph maximum motor

High torque motor to withstand the rigors of slow speeds and possible higher weights for long periods of time

Whisper quiet for the office environment

Uses 3-8 amps depending on walking speed

Series 7 Height-AdjusTable Worksurface

• Height adjustment on the treadmill key pad
• Worksurface proportioned for limited reach
• Urethane High Profile edge spans entire front edge

Details, A Steelcase Company, Grand Rapids, Mich

Learn all about it here.