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Showing posts with label bespoke. Show all posts
Showing posts with label bespoke. Show all posts

Monday, November 15, 2010

Sweet! The Tweet Towel Dries With 140 Custom Characters.





The other day I received a great little gift in the mail. A Tweet Towel from We Are What We Do, a global movement that inspires people to use their everyday behavior to affect big environmental and social issues.



The woven white dish towel had a personal embroidered Tweet to me from the folks at the London-based We Are What We Do, which showed through the clear window of the mailer:




When unboxed, I saw that the 42 X 60 cm absorbent white woven cotton towel had a diagonal hanging hook on reverse corner and embroidered detailing along with the personalized or custom "tweet".




I cannot deny it. It is hip, fun and functional. And a brilliant idea for marketing and branding a company or product. Not to mention that the proceeds from the affordable and clever gift go to fund a worthy cause.



The idea came from mashing up traditional crafts and digital communication. For those less tech-savvy, a "tweet" is a 140 character message that you can send via the website Twitter. And a tea towel is... well you probably know what they are.



All profits go to the We Are What We Do Charitable Foundation, funding their digital inclusion projects to get different generations talking more, sharing more and spending more time together.



Tea towel details:
* 42 X 60 cm
* Absorbent white woven cotton
* Diagonal hanging hook on reverse corner
* Satin taffeta label
* Packaged in an A4 gift box with clear panel to view personal messages

Machine wash at 40 degrees max. Do not tumble dry. The tea towel is shipped from their responsible suppliers in Turkey and is embroidered in the UK. All the packaging 100% recyclable and they ask that you recycle it as well :)


Get your own Tweet Towel (and one for a friend) here.

Learn about We Are What We Do here.
Shop for their other products here

Thursday, September 6, 2007

Personal Porcelain Plates (My Private Sky): The Ultimate in Custom Gifting



Clemens Weisshaar and Reed Kram have designed a limited-edition set of parametric hand made and hand painted dinner plates for Porzellan Manufaktur Nymphenburg titled MY PRIVATE SKY. The project represents the ultimate in personalization: each set shows the night sky at the date and place of birth of the buyer.

Custom Constellation Plates (My Private Sky) by KRAM/WEISSHAAR

When a buyer orders his set of plates he gives his date and place of birth. The buyer's personal night sky map is then calculated by a custom computer program and printed onto a set of blueprints followed by Nymphenburg's master porcelain painters. Each set of dinner plates involves the hand-painting of some 500 stars, nebulae, planets and constellations in gold and platinum.

A thorough analysis of the traditional methods at Nymphenburg, the Bavarian Kings' former porcelain manufacturer, turned the designers' attention towards utilizing and manipulating centuries old processes in a contemporary context. By designing a program rather than a single drawing, the designers combine the excellence of the master porcelain painters at Nymphenburg with the potential of custom-developed computer code.

Nymphenburg will issue an edition of 100+10 unique copies of MY PRIVATE SKY.

More images below:



You can view/download the press release here