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Showing posts with label beer branding. Show all posts
Showing posts with label beer branding. Show all posts

Monday, April 18, 2011

A Viagra-Laced Beer Is Launched To Toast The Upcoming Nuptials Of William & Kate




Bottled virility for the Monarchy. Raise a glass, and a body part, to the soon to be wed Royal Couple with this Viagra-laced beer from Brew Dog. The Royal Virility Performance is a limited edition artisanal brew made with various well-known aphrodisiacs in honor of Prince William's upcoming nuptials to Kate Middleton.




According to the specially commissioned label, the Royal Virility Performance contains Pfizer's magic blue pill (aka Viagra), chocolate, Horny Goat Weed and ‘a healthy dose of sarcasm’. The beer is a 7.5% ABV India Pale Ale and has been brewed at BrewDog’s brewery in Fraserburgh.



With this beer, the folks at Brew Dog wanted to take the wheels off the royal wedding bandwagon being jumped on by dozens of breweries; The Royal Virility Performance is said to be the perfect antidote to all the hype. Brew Dog claims "A beer should be brewed with a purpose, not just because some toffs are getting married, so we created something at our brewery that will undermine those special edition beers and other assorted seaside tat, whilst at the same time actually give the happy couple something extra on their big day."



James Watt, Head of Stuff at BrewDog commented:
“We put a bottle in a jiffy bag marked ‘Prince Willy, Buckingham Palace’. We sent it by Royal Mail as we presume they are most likely to know where he lives. As the bottle says, this is about consummation, not commemoration, so we hope he gets it.”





*The beer will be shipped on the 28th of April* Better snap some up, they only have 1,000 bottles available! Buy it here.

Thursday, January 31, 2008

No More Billy Dee & Pool Halls: Cole & Weber Hips Up Colt 45


Above: illustration by Jim Mahfood.

Pabst Brewing Co., with a campaign from Seattle boutique Cole & Weber is rebranding the old malt liquor with a hip, urban style campaign. Outdoor, digital and print ads espouse what it calls "The Tales of Colt 45," with graphic-novel-type strips that show young drinkers enjoying alcohol-fueled adventures. And in a bold and brilliant (but controversial move), some of the creative appears to be drawn on brown paper bags, featuring the artwork of Jim Mahfood. You can see the artists' myspace page here.



Above: The bags feature artwork of graphic novelist Jim Mahfood.


Click here to see a 3-minute video about it.


The tag line "Works Every Time" is still a part of the campaign, but this time around you won't see Billy Dee Williams purring it as in the still pictured above.

Above: art by jim mahfood.

Check out the re-branded new site here.

Some bonuses for you:
Don't ask, just click, look and listen

Fun facts and triva at a Colt 45 "experience" website

•A classic 1992 Billy Dee Williams Colt 45 commercial:

•A vintage Colt 45 commercial from 1978: